Be the
Highway Hero
Driven by the tolling industry, powered by everyday heroes — a global movement to protect lives and the journeys that bring us together.
die in road crashes globally each year equivalent to more than 20 daily commercial plane crashes.
that’s the risk for drivers using mobile phones, according to the World Health Organization.
ages 18–34 killed in crashes were unrestrained, despite seat belts reducing the risk of fatal injury by 45% for front-seat occupants.
in 2023 in the U.S. alone – a 52% increase since 2010.
Safety Insights
IBTTA’s Global Road Safety Week began with a powerful international webinar featuring transportation and tolling leaders from around the world. Panelists share strategies to reduce injuries and save lives—through smarter infrastructure, data-driven operations, public education, and collaboration.
Watch the webinar recording to hear how the tolling industry is stepping up, working together, and making every journey safer.
Hear from experts at the Virginia Tech Transportation Institute (VTTI) and Joel Feldman of EndDD.org as they explore how life-saving technology, personal accountability, and student-focused education are driving real progress in the fight against distracted driving.
Hear from the Ohio Department of Transportation, the “First Lady of Safety” with over three decades of experience, and the North Texas Tollway Authority as they share strategies to reduce crashes—including efforts to stop wrong-way driving before it starts.
Did you know in-vehicle tech can now stop impaired driving before it starts—just like seatbelts transformed crash safety? Hear how MADD is pushing to get this life-saving innovation in every car, and meet a Colorado student advocate for making rural roads safer through youth-led education.
Let’s face it—enforcement works. Hear how Ohio State Highway Patrol officers are on the frontlines, reinforcing personal responsibility and driving home the connection between dangerous choices and real consequences—protecting everyone on the road. Also hear from a senior executive with the Italian State Police.
Toolkit
The campaign toolkit is packed with everything you need to engage, share, and celebrate real-life Highway Heroes during Global Road Safety Week.
Fact Sheet
The campaign fact sheet provides key data, global examples, and practical tools to showcase tolling’s leadership in road safety.
Media Kit
Download the media kit for the official press release, a selection of agency photos, and the campaign fact sheet to support your coverage of the Be Safe Together campaign.
Safety Resources
Explore a range of national organizations committed to advancing roadway safety and saving lives. These trusted partners offer data, tools, and awareness campaigns that support your efforts to make roads safer for all. Click below to access planning resources, safety initiatives, and national awareness events.
National Highway Traffic Safety Administration: NHTSA.org
Planning Calendar
World Health Organization (WHO): Road Safety
Governors Highway Safety Association: GHSA.org
AAA Foundation for Traffic Safety
U.S. DOT: US DOT Safe System Approach
PIARC: Work Topic Safety and Sustainability
National Work Zone Awareness Week: NWZAW.org